An Introduction to e-business offers a contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most compelling themes for an introduction to e-business and makes a valuable contribution to formalizing common themes for teaching the course in higher education. This brings theoretical perspectives based on academic research and application of e-business strategies. These concepts are further discussed in the six case studies that follow certain chapters.
This new book integrates the main themes that a complete picture of the key elements relevant to an introductory text in the e-business needs. To fully appreciate the e-business environment is needed to link the different disciplines to understand what come together to form
* Integrates, corporate management, strategic management, technology, marketing and the economy in the context of e-business
* Provide practical knowledge, including a selection of in-depth case studies on the high-profile companies, including Amazon, e-Bay and Google

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ISBN-10 of ebook: 0750667311
ISBN-13 of ebook: 9780750667319
Publisher of ebook: Butterworth-Heinemann
Pages of ebook: 320
Date of ebook: April 2006