Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola, "The Art of SEO"
O'Reilly Media, Inc. | 2009 | ISBN: 0596518862 | 602 pages | PDF | 11,8 MB
A well-designed and easy to navigate website is useless if nobody can find. If your company will succeed in the Web economy, optimizing your site for search engine visibility is essential. In this book, four leading experts in the field of Search Engine Optimization (SEO) guidelines provide proven and cutting-edge techniques for planning and implementing a comprehensive SEO strategy.
The authors clearly explain the basics of SEO, while correct many common mistakes. If you are new to SEO, you will get an education full and comprehensive SEO and a series of effective tactics, from basic to advanced. Experienced professionals will find this book useful as a comprehensive reference for best practice SEO.
O'Reilly Media, Inc. | 2009 | ISBN: 0596518862 | 602 pages | PDF | 11,8 MB
A well-designed and easy to navigate website is useless if nobody can find. If your company will succeed in the Web economy, optimizing your site for search engine visibility is essential. In this book, four leading experts in the field of Search Engine Optimization (SEO) guidelines provide proven and cutting-edge techniques for planning and implementing a comprehensive SEO strategy.
The authors clearly explain the basics of SEO, while correct many common mistakes. If you are new to SEO, you will get an education full and comprehensive SEO and a series of effective tactics, from basic to advanced. Experienced professionals will find this book useful as a comprehensive reference for best practice SEO.
- Explore the underlying theory behind SEO and how search engines work
- Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
- Examine a number of advanced strategies and tactics
- Understand the intricacies involved in managing complex SEO projects
- Learn what's necessary to build a competent SEO team with defined roles
- Glimpse the future of search and what lies ahead for the SEO industry
