“Give a man a fish, and you feed him for a day. Teach him to fish, and you feed him for a lifetime.”
They each could have written a book on the subject, but they chose instead to write a book together because of their shared passion for education and their desire to bring emphasis to the importance of financial education. In addition they have designated a portion of the profits from each book to be donated to charitable and educational organizations that also support financial education.
Source = http://richtard.org
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